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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Daniel Catalan-Matamoros | |
dc.date.accessioned | 2017-04-30T13:28:14Z | - |
dc.date.available | 2017-04-30T13:28:14Z | - |
dc.date.issued | 2012 | |
dc.identifier.isbn | 978-953-51-0516-9 | |
dc.identifier.uri | http://hdl.handle.net/123456789/128547 | - |
dc.description.abstract | Customer relationship management (CRM) strategies have become increasingly important worldwide due to changes in expectations from customers as well as changes in the nature of markets. This book puts forth a conceptualization that attempts to not only outline CRM's domain but also to reconcile the divergent perspectives found in the academic and popular literature. Readers can see through measurable data-containing examples how the theory is applied with great success by various real-life examples. This book presents innovative proven methods for determining whether a CRM strategy for changing the way a company provides service (by adding new technology, processes, and procedures) will realize the return on the investment projected. It could be a great help to CRM personnel, student, managers and any one that works directly or indirectly with customers. | |
dc.language.iso | eng | |
dc.publisher | InTech | |
dc.relation.isbasedon | 10.5772/1795 | |
dc.relation.uri | http://www.intechopen.com/books/advances-in-customer-relationship-management | |
dc.rights.uri | CC by (姓名標示) | |
dc.source | InTech | |
dc.subject.classification | Business | |
dc.subject.classification | Management and Economics | |
dc.title | Advances in Customer Relationship Management | |
dc.type | 電子教課書 | |
dc.classification | 社會科學類 | |
Theme: | 教科書-社會科學類 |
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