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Title: | Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory |
Authors: | Jaana Simola Jukka Hyona Jarmo Kuisma |
Issue Date: | 2015 |
link: | http://journal.frontiersin.org/researchtopic/1417/perception-of-visual-advertising-in-different-media-from-attention-to-distraction-persuasion-prefere |
Keywords: | Physiology;Science (General);advertising;Eye Movements;Attention;Memory;ad format;animation;Internet;media |
ISBN: | 9782889194162 |
Theme: | 教科書-自然科學類 |
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