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dc.contributor.authorHoffmann, Nicolas
dc.date.accessioned2019-11-22T07:07:34Z-
dc.date.available2019-11-22T07:07:34Z-
dc.date.issued2013
dc.identifier.isbn9783631638804
dc.identifier.urihttps://oers.taiwanmooc.org/jspui/handle/123456789/139816-
dc.language.isoeng
dc.publisherPeter Lang International Academic Publishing Group
dc.relation.urihttp://www.oapen.org/download/?type=document&docid=1002709
dc.rights.uriCC BY (姓名標示)
dc.sourceDOAB
dc.subject.classificationBusiness and Management
dc.subject.classificationSociology
dc.subject.otheralone; Comparison; Hoffmann; Kundenbindungsprogramme; Loyalty; loyalty Schemes; Multi; Multi-Partner-Program; partner; Programs; Retailing; Schemes; Stand; Stand-alone-Program
dc.titleLoyalty Schemes in Retailing
dc.type電子教科書
dc.classification社會科學類
Theme:教科書-社會科學類

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