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DC Field | Value | Language |
---|---|---|
dc.contributor.author | Maria Pilar Martinez-Ruiz | |
dc.contributor.author | Monica Gomez-Suarez | |
dc.contributor.author | Ana Isabel Jimenez-Zarco | |
dc.contributor.author | Alicia Izquierdo-Yusta | |
dc.date.accessioned | 2020-03-05T06:59:36Z | - |
dc.date.available | 2020-03-05T06:59:36Z | - |
dc.date.issued | 2018 | |
dc.identifier.isbn | 9782889454129 | |
dc.identifier.uri | https://oers.taiwanmooc.org/jspui/handle/123456789/140536 | - |
dc.language.iso | eng | |
dc.publisher | Frontiers Media SA | |
dc.relation.uri | https://www.frontiersin.org/research-topics/3839/from-consumer-experience-to-affective-loyalty-challenges-and-prospects-in-the-psychology-of-consumer | |
dc.rights.uri | CC BY (姓名標示) | |
dc.source | DOAB | |
dc.subject.classification | Science (General) | |
dc.subject.classification | Psychology | |
dc.subject.other | Consumer behavior | |
dc.subject.other | consumer 3.0 | |
dc.subject.other | consumer emotional journey | |
dc.subject.other | marketing 3.0 | |
dc.subject.other | marketing 4.0 | |
dc.subject.other | online | |
dc.subject.other | mobile | |
dc.subject.other | co-creation | |
dc.subject.other | consumer experience | |
dc.title | From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 | |
dc.type | 電子教科書 | |
dc.classification | 醫學類 | |
Theme: | 教科書-醫學類 |
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