Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/134848| Title: | Perception of visual advertising in different media: from attention to distraction, persuasion, preference and memory |
| Authors: | Jaana Simola Jukka Hyona Jarmo Kuisma |
| Issue Date: | 2015 |
| link: | http://journal.frontiersin.org/researchtopic/1417/perception-of-visual-advertising-in-different-media-from-attention-to-distraction-persuasion-prefere |
| Keywords: | Physiology;Science (General);advertising;Eye Movements;Attention;Memory;ad format;animation;Internet;media |
| ISBN: | 9782889194162 |
| Theme: | 教科書-自然科學類 |
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