Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/140536| Title: | From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 |
| Authors: | Maria Pilar Martinez-Ruiz Monica Gomez-Suarez Ana Isabel Jimenez-Zarco Alicia Izquierdo-Yusta |
| Issue Date: | 2018 |
| Publisher: | Frontiers Media SA |
| link: | https://www.frontiersin.org/research-topics/3839/from-consumer-experience-to-affective-loyalty-challenges-and-prospects-in-the-psychology-of-consumer |
| Keywords: | Science (General);Psychology;Consumer behavior;consumer 3.0;consumer emotional journey;marketing 3.0;marketing 4.0;online;mobile;co-creation;consumer experience |
| ISBN: | 9782889454129 |
| Theme: | 教科書-醫學類 |
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