Compsis at a Crossroads

Abstract

This is an MIT Sloan Management case study. After a year of declining revenues, Compsis, a Brazilian start-up, is at a crossroads. Compsis, a major player in their home market, considers whether and how to enter new markets, particularly the United States. Learning Objective: To explore issues facing entrepreneurs in developing markets who want to internationalize, and facing students who consult to them on international strategy projects. This case study is part of the MIT management studies "Global Entrepreneurship" stream.