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http://localhost:8080/xmlui/handle/123456789/127657| 標題: | Compsis at a Crossroads |
| 作者: | Jonathan Lehrich, Paul John Paredes, Ramesh Ravikumar |
| 公開日期: | 2008 |
| 摘要: | This is an MIT Sloan Management case study. After a year of declining revenues, Compsis, a Brazilian start-up, is at a crossroads. Compsis, a major player in their home market, considers whether and how to enter new markets, particularly the United States. Learning Objective: To explore issues facing entrepreneurs in developing markets who want to internationalize, and facing students who consult to them on international strategy projects. This case study is part of the MIT management studies "Global Entrepreneurship" stream. |
| 連結: | http://florida.theorangegrove.org/og/items/50b735d8-589c-bded-584b-529dccc54b8c/1/ |
| 關鍵字: | Business;management;strategy;business;innovation;business models;Global Entrepreneurship;entrepreneurs;international business;globalization |
| 主題: | 教科書-社會科學類 |
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